Gabriel Teixido
Life is full of feelings, and loneliness is one of them. It is not about being alone, but about feeling alone.
Our actions modify other people?s lives, and we fail to realise that.
For example, if we leave our houses and take the car half an hour earlier, we will change the traffic flow; we will come across other cars, and who knows... Nevertheless, we can feel lonely. It has occasionally come across my mind to think about the amount of people that are necessary for me to eat a salad: olives from Jaen, tomatoes from Murcia, tuna from the North, lettuce from El Prat, radish from El Maresme, Arbeca oil, balsamic vinegar, salt from Ibiza, anchovies from La Escala, and so on. Each ingredient needs a specialist, middlemen, carriers, planes, boats, trucks (without getting into the details of the amount of pieces that a truck has, and how many people are involved in each piece?). I often picture myself in the middle of a stadium, eating a salad in front of the 80,000 people that have made this wonder possible. ?And then they say that fish is expensive?. The weird thing is that people usually look no further from their own work, and fail to realise the influences that it has on others? lives.
This is exactly what fascinates me about design, that it has a positive influence on others?There is a huge amount of stories shared with a couch, a table, a chair... Maybe some day they will in an antique shop, or in a squat house? But if it is not a brilliant idea, it will not exist, and my failure will not perpetuate. How many lamps will be lighted tonight, maybe a million? I don?t know?
I have never been interested in the kind of design that does not thrill who it is supposed to because, in the end, emotion is the only engine of a company. This is how I turned clients into friends; this is the way design works - if you lead no one to bankruptcy.
35 years dreaming objects are many years, and I believe I have been an influence in the flow of the world? just the same as YOU.
G. Teixidó 2008
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S: Marketing Digital